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BROADCAST + STREAMING
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DIGITAL ADS
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SOCIAL MEDIA ADVERTISING
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WEBSITE BRANDING
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PRESS RELEASES
DIGITAL PROMOTION
PRINT PROMOTION
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PRINT ADS - MAGAZINES + NEWSPAPER
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POSTER DISTRIBUTION
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PUBLIC TRANSPORTATION SIGNAGE
BY THE NUMBERS
Each event receives on average an estimated 15 million impressions per event through Digital Ads, Print, and Radio Advertisements
Between our events we have over 100,000 followers on social media, and our media partners that we advertise with have a combined total of 1,000,000 followers
The combined attendance between our 4 events is over 350,000 attendees
Media coverage of the World Championship Pumpkin Weigh-off in the past 2 events has been shown in at least over 7 different countries and consistently captures nationwide media attention.

PACIFIC COAST DREAM MACHINES
The Safeway World Championship Pumpkin Weigh-Off, held annually in Half Moon Bay, California, is one of the most iconic agricultural events in the country. Celebrating the title of "Pumpkin Capital of the World," this competition gathers growers from across the United States, each vying for the honor of producing the heaviest pumpkin. With its long-standing tradition dating back to the 1970s, the weigh-off serves as the opening act to Half Moon Bay’s larger Pumpkin Festival, attracting spectators eager to witness the reveal of pumpkins weighing thousands of pounds.
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INTERNATIONALLY RECOGNIZED WEIGH-OFF
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DOMESTIC AND INTERNATIONAL NEWS COVERAGE
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WORLDS LARGEST PUMPKIN WEIGHED AT EVENT IN 2022
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INTIMATE ATMOSPHERE
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GROWERS ACROSS THE COUNTRY PARTICIPATE
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500 ATTENDEES IN PERSON AND 600 LIVE ATTENDEES ONLINE THROUGH LIVE STREAM
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FREE ADMISSION
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ONE DAY SHOW
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EXTENSIVE COVERAGE OF THE EVENT
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The Safeway World Championship Pumpkin Weigh-Off in Half Moon Bay attracts a diverse demographic, united by a shared interest in agriculture, horticulture, and community traditions. The event is a highlight of the local fall season and draws participants and spectators from the Bay Area, broader California, and even from out-of-state, showcasing its wide-reaching appeal. The audience includes local families, gardening enthusiasts, farmers, and tourists eager to witness record-breaking pumpkin entries and enjoy the charming ambiance of Half Moon Bay.
The local community features a mix of affluent professionals, retirees, and entrepreneurs, many of whom are attracted to Half Moon Bay's scenic coastal lifestyle. The area's economic profile is reflective of the broader Bay Area, with a median household income significantly above the national average, often exceeding $175,000 annually. This level of affluence aligns with the discretionary spending capacity needed for leisure activities.
Many attendees share a strong connection to local traditions and an enduring love for the charm of small-town events. The audience is characterized by a keen appreciation for leisure, travel, and the scenic beauty of Half Moon Bay. Their lifestyles often strike a harmonious balance between professional ambition and a passion for outdoor recreation, community-centered activities, and authentic experiences.
The Half Moon Bay Art & Pumpkin Festival, held annually in the heart of California's picturesque coastside, is a vibrant celebration of autumn and community spirit. As a cornerstone of the "Pumpkin Capital of the World," this beloved event transforms Main Street into a bustling hub of activity, featuring the beloved Great Pumpkin Parade, world-class pumpkin carvings, local art displays, live music, half marathon, and delicious seasonal treats. With roots tracing back to the early 1970s, the festival showcases the region’s agricultural heritage, creative talent, and warm hospitality.
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OVER 250 WORLD CLASS ARTISTS
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PARADE SATURDAY
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FAMILY-FRIENDLY - KIDS ATTRACTIONS
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4 STAGES OF MUSIC AND ENTERTAINMENT
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PUMPKIN INFUSED FOOD + DRINKS
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150,000 ATTENDEES ON AVERAGE
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FREE ADMISSION
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TWO DAY SHOW
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WIDE DEMOGRAPHICS
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HIGH-INCOME AVERAGE
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The Half Moon Bay Art & Pumpkin Festival attracts a broad and diverse demographic, blending local Bay Area residents with visitors from across California and beyond. Attendees include families, young professionals, retirees, and seasonal tourists, all drawn to the festival's celebration of autumn, art, and community traditions. The event showcases Half Moon Bay's agricultural roots and coastal charm, appealing to those who value creative expression, festive culinary experiences, and engaging family-friendly activities.
The local population's affluence and education levels play a significant role in shaping the festival's audience. Many attendees work in technology, healthcare, and other professional sectors, reflecting the broader economic profile of the Bay Area. With a median household income often exceeding $175,000, the community has the disposable income to support arts, crafts, and leisure activities. This financial profile, combined with a strong interest in sustainability and handmade goods, aligns with the festival's artisan vendors, local farm-to-table culinary offerings, and eco-friendly initiatives.
The festival also attracts a socially conscious and culturally engaged audience. Visitors appreciate the blend of live music, artisan displays, and pumpkin-themed attractions that celebrate both local talent and the region's rich agricultural heritage. The scenic coastal backdrop further enhances the event’s appeal, making it a cherished annual tradition and a cultural highlight for Half Moon Bay.
The primary personality of the event is rooted in a sense of exploration, and old-fashioned family fun. These attendees are willing to go the extra mile to explore every nook and cranny at the event. They love to get in the spirit of the season and will go as far as dressing up for the event in Halloween costumes.
The majority lead an active lifestyle, participating in activities such as hiking, biking, and fitness classes. Many harbor an entrepreneurial mindset, with aspirations to either launch their own ventures or contribute to innovative environments.